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All Detergent Expands Peanuts Campaign

Sun Products creates TV spots, consumer promotion for Peanuts movie release.

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By: Christine Esposito

Editor-in-Chief

All laundry detergent is launching a new television commercial featuring the iconic Peanuts characters reimagined in modern day computer generated imagery (CGI) by Blue Sky Studios. The spot is a continuation of the partnership between the laundry brand and the Peanuts Gang, and ahead of the highly anticipated Peanuts Movie due in movie theaters in early November. The campaign will include a national consumer promotion that will run online and in-store with multiple retailers across the U.S.   T...

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